Red Squirrel Publications Grab a Big Chunk of the Market

Red Squirrel Publications Grab a Big Chunk of the Market

Recent market analysis shows that Red Squirrel Publishing titles are having a big impact in their sector of the book market. Red Squirrel have four titles in the top 10, according to The Bookseller.

Red Squirrel Publishing has been helping people pass the Life in the UK test since shortly after the test was introduced in 2005. The initial entry to the market was a study guide for test applicants containing official material from the Home Office and advice on how to prepare for the test. Subsequent editions of this publication have been expanded, developed and refined. And it is now complemented by a sister publication. This title contains 20 independently developed practice tests, that allow test applicants to prepare for their official test by taking sample tests that are just like the real thing.

We have known for some time that customers have benefited greatly from using the books. Over 90 percent of our customers pass the test on their first attempt. This is vastly better than the national pass rate of under 70 percent.

Now, analysis published by The Bookseller, in its edition of 12 October 2007, has confirmed that Red Squirrel publications are grabbing a big chunk of the market; mirroring the success enjoyed by our readers.

Red Squirrel titles feature four times, as the two most recent editions of both our Life in the UK test publications all make an appearance. Our titles are at positions three, six, seven and ten of The Booksellers 'Politics and Current Affairs' chart.

At Red Squirrel we are continuing to listen to the needs of our customers to ensure that our publications constantly improve and evolve to give customers the best possible resources to pass the Life in the UK test. By doing this we are confident that our titles will continue to take a big share of the market.